Taioba is an independent record label and vinyl store based in João Pessoa, a coastal city in Northeastern Brazil. Since 2020, we've been committed to preserving and amplifying the richness of Brazilian music — from rare regional gems to groundbreaking contemporary sounds — all through the unique, analog experience of vinyl.

Born out of a passion for music and collecting records, Taioba started as a label during the pandemic and quickly evolved into a vibrant cultural hub. Today, our physical store is a welcoming space where music lovers, DJs, collectors, and artists meet to dig, listen, and share stories.

We specialize in high-quality vinyl releases — both reissues and originals — with a strong focus on Brazilian music, particularly from the Northeast region. Every project is treated with care, from mastering and pressing to artwork and packaging. Our catalog includes collaborations with celebrated and emerging artists alike, and several of our releases have been featured in "best of the year" lists by Brazilian music critics.

Taioba Discos also produces events, supports DJ culture, and works closely with artists to bring their visions to life. As a label, we offer pressing services, creative guidance, distribution, and international licensing opportunities.

We ship worldwide from Brazil with care and transparency, and we’re proud to be part of the growing global community that believes in music as a cultural force — and vinyl as a timeless way to experience it.